A new anonymous messaging app is going viral all over the world, becoming the most downloaded app on both Apple App Store and Google Play store. Named Sarahah (“honesty” in Arabic), the app has been built by 29-year-old Saudi developer Zain Alabdin Tawfiq. Initially intended to be used in the workplace for employees to give anonymous and honest feedback to their employers, Sarahah rapidly gained popularity and is now beating YouTube and Instagram on app stores.
According to the mobile app’s description, Sarahah “helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.”
A Worldwide Success Story
After being launched with great success last year in the Middle East where the app received five million unique users in a day, Sarahah’s founder rolled out an English version in June 2017. The Saudi application has become the top app on Apple’s App Store since July and iPhone’s top app by downloads in over 30 countries, including the United States and the United Kingdom.
A goal of 1,000 messages was originally set by Zain Alabdin Tawfiq but the results went far beyond his expectations as Sarahah generated 300 million messages in July and 1 billion page views.
“It definitely exceeded my expectations” said Saudi founder Zain Alabdin Tawfiq.
The app has been widely downloaded by the Snapchat generation after the image messaging app released updates allowing Snapchat users to link their Sarahah accounts.
To reduce the potential of abuse, Saudi developer Tawfiq incorporated features allowing recipients to block and filter senders.
Read more at Gulf Business.