Princess Reema’s SXSW Keynote

Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa, Intl, gave an interview-style Keynote at South By Southwest (SXSW).

SXSW reports that Princess Reema’s Keynote, “Princess Reema’s Mission to Empower Saudi Women,” addressed the taboos and struggles women face in Saudi Arabia. Princess Reema is on the forefront of the women’s rights movement in Saudi Arabia, and she has helped employ over 100 women at her store, says SXSW.

Read more at SXSW.